Micromax Aiming To Be On Numer 2 In Indian Smartphone Market

Micromax will expand its selection range with new eight devices across country with various price range to magnetize customer.











Micromax will expand its selection range with new eight devices across country with various price range to magnetize customer. And this new devices will are ready to make Micromax dream to become second largest smartphone seller in India Micromax company also aims to double monthly sales to 1.5 lakh units by the end of 2012.

Micromax CEO Deepak Mehrotra says that Data shows that we are already ahead of most of our competitors in the smartphone space and we are confident of reaching the number two position by the end of 2012. We currently have a dozen smartphones and four new ones will be launched in the next few weeks. He added that four more smartphones will be added in the coming months.

According to third party data quoted by the company, Micromax sold over 67,000 smartphones in July this year, much higher than its competitors like HTC and Karbon. As Smartphone are getting globally significant surge in sales volumes over the past few quarters.Over 150 smartphone models by more than 30 vendors were launched during 2011.

The company will launch its Superfone Pixel A90, a dual SIM phone with 4.3-inch super-AMOLED touchscreen and equipped with 8MP camera, 1GHz processor and is priced at Rs 12,999. The other launches include Superfone Canvas A100, Ninja 3.5 and Ninja 4.

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